On August 23, 2010 at 5am, DWKX relaunched as a mass-based station branded 103.5 Wow FM. Laila Chikadora was the first DJ to go on board that morning, followed by Mister Fu & other top-rated DJs.[1] The station's tagline is Lahveet!, which is the Tagalog bastardization of Love it!. This is TRPI's first venture into the mainstream, mass-based market.
(Source: wikipedia.org)